Working Together


Why M&A and Financing Deals Fail,  

How to Rescue Them, and How to Make them Thrive


Market observation

When Erik Leus, Mark van der Horst, and Nathan Kotek, together with a group of tech industry seniors, started Shurman, they made a simple market observation. Tech M&A and Financing processes are often unpredictable, time-consuming, and high-cost. This leads to under-performing and unsustainable value and suboptimal results—missing the opportunity to execute your next step business milestone.

The founders of Shurman identified the struggle as two sides of the same coin:

Image by Markus Spiske


Side A

It's a challenge to realize successful sell-side, buy-side, and financing transactions in today's tech world of confusing and overlapping company categories. Digital technology industries and tech-enabled service businesses are complicated and usually operating in highly fragmented markets.

How to adapt your next step M&A and growth financing strategy and thrive in this fast-paced world of constant change? How to construct your next step scenario in an industry characterized by disruptive technology, digital innovation, hyper-competition, business immaturity, "eat or be eaten" M&A waves, and dealmaking that pushes beyond your daily routine. How to balance your ambitions along the process?

How to shape the right deal structure, find the right partner(s), and financial sponsors at the right moment in time? How to unlock value that ticks all the boxes of your strategic, financial, and personal ambitions? The founders of Shurman saw that conventional Tech M&A and Financing have not adapted to these complexities and perceive value only in terms of numbers.



Side B

A commonly heard problem is that tech M&A and financing practices are guided by people who lack hands-on tech industry expertise. Traditional M&A and corporate finance advisors often play the game of EBITDA—boosting to maximize the transaction price.

Often these advisors like to mystify the process but forget that a company's actual value is not just in the numbers. Something that demands a holistic and value-driven approach and reaches far beyond their strict financial capabilities.

The outcome: the stakeholders involved feel frustrated, distracted, and bewildered by these lingering M&A and financing practices. The management teams get diverted from daily business. The owners are not getting their projected deal-value—the buyers not realizing their business potential. The stakeholders get stuck with a deal that lacks strategic, financial, and personal value—the company needlessly placed at risk.

Image by Sahand Hoseini
Permanente vergadering



a Fresh Approach
for Taking your Next Step

Shurman's founders saw that mystified and high-risk M&A and financing requires a fresh approach. The vision for Value-Driven Tech M&A and Financing was born with a tech industry focus and a unique set of programs to execute this vision. 

Shurman takes a programmatic approach, which is non existing in the mid-market Tech M&A and Financing market, and usually only at the disposal of large corporations. Shurman's programmatic approach for taking the next step is structured and, at the same time, pragmatic and fast to execute. 

At Shurman, we believe dealmaking always needs to go hand-in-hand with unlocking intrinsic, synergetic, and sustainable value—facilitating your next step. If this is not the case, sooner or later, the deal will lead to disappointments and, even worse, regret.